Brand Identity System
Total IT
Suite
Suite
Your Complete IT Partner
Brand Guidelines · Version 1.0 · 2026
01 — Logo
Logo System
The Total IT Suite logo pairs a hexagon icon with a bold wordmark. Only approved variants may be used.
Total IT
Suite
Suite
Your Complete IT Partner
Primary — Light Background
Total IT
Suite
Suite
Your Complete IT Partner
Primary — Dark Background
Total IT
Suite
Suite
Your Complete IT Partner
Accent — Gold Background
Total IT
Suite
Suite
Your Complete IT Partner
Monochrome
02 — Color
Color Palette
Our palette communicates trust, expertise, and innovation. Deep navy anchors while amber gold signals energy.
Amber Gold
#F5A623
Primary Accent
Midnight Navy
#0A0F1E
Primary BG
Deep Navy
#0D1A3A
Secondary BG
Electric Blue
#1E4080
Highlight
Cloud White
#F7F8FC
Light BG
Steel
#8090B0
Body Text
Slate
#4A6080
Secondary Text
Burnt Gold
#E8850A
Hover/Active
Charcoal
#111827
Card BG
Pure White
#FFFFFF
Contrast
03 — Typography
Type System
Geometric sans-serif for headings, clean sans-serif for body. Bold, modern, and highly legible.
Aa
Total IT Suite
Enterprise IT Solutions
We deliver cutting-edge technology, robust cybersecurity, and innovative cloud services.
Your Complete IT Partner
04 — Usage
Do’s & Don’ts
Consistent usage builds recognition. Follow these rules across all brand touchpoints.
✓ Do
- Use on approved background colors only
- Maintain clear space equal to icon height
- Use Amber Gold as the primary accent
- Keep wordmark and icon proportional
- Use monochrome on complex backgrounds
- Ensure WCAG AA contrast on all text
✗ Don’t
- Stretch, skew, or distort the logo
- Change logo colors outside approved variants
- Add shadows, gradients, or effects to logo
- Place logo on low-contrast backgrounds
- Use unauthorized typefaces
- Recreate or redraw the icon
05 — Voice & Tone
Brand Voice
We communicate as a confident, knowledgeable partner. Every word builds trust.
🛡 Authoritative
We speak with expertise. We demonstrate capability rather than hedging.
🤝 Partner-First
We center client goals. Language focuses on outcomes, not features.
⚡ Forward-Looking
We talk about tomorrow: transformation, growth, securing your digital future.